Privacy Policy

Information you provide directly

We may collect personal information that you voluntarily provide when you complete a form, participate in a survey, communicate with us, request information, or otherwise interact with Life Quote Marketplace.

The information collected may include:

• First and last name
• Email address
• Telephone number
• City
• State
• ZIP Code
• Age range
• Survey answers and written feedback
• Life insurance shopping preferences
• Preferred communication methods
• Whether you would like to receive future research invitations, platform updates, or early-access opportunities
• Any other information you voluntarily include in a message, survey response, or form submission

Survey and research information

We may collect opinions, preferences, experiences, and demographic information to better understand consumer attitudes about buying life insurance.

Survey responses may be analyzed individually or in combination with responses from other participants. We may also summarize, aggregate, or de-identify survey information so it no longer reasonably identifies a specific person.

Information collected automatically

When you visit our website or interact with our online services, certain technical information may be collected automatically, including:

• Internet Protocol address
• Browser type and browser settings
• Device type
• Operating system
• Approximate geographic location
• Referring website or advertisement
• Pages viewed
• Date and time of access
• Interactions with website features
• Cookie, pixel, or similar technology identifiers

This information may be used to maintain website functionality, improve performance, understand visitor activity, prevent fraud, and evaluate marketing or research campaigns.

We may use information we collect to:

• Conduct consumer research and market validation.
• Understand how consumers currently shop for life insurance.
• Identify common frustrations, concerns, preferences, and unmet needs.
• Analyze responses by general demographic or geographic categories.
• Evaluate demand for future Life Quote Marketplace services.
• Guide the design and development of future platform features.
• Improve our website, forms, advertisements, and consumer experience.
• Respond to questions, requests, or support inquiries.
• Send platform updates, research invitations, or early-access opportunities when you have chosen to receive them.
• Maintain security, prevent misuse, and detect potentially fraudulent activity.
• Comply with applicable legal and regulatory requirements.
• Establish, exercise, or defend legal rights when reasonably necessary.

We may also use aggregated or de-identified information for research, analysis, product development, business planning, or reporting.

Life Quote Marketplace may conduct surveys and other consumer research to better understand the life insurance shopping experience.

Survey participation is voluntary. Information gathered through surveys may be used to:

• Measure interest in potential products or services.
• Understand consumer concerns about sales pressure.
• Evaluate interest in online quoting or self-service options.
• Identify preferred communication methods.
• Analyze geographic or age-based response trends.
• Recruit willing participants for future research or testing.

Contact information requested through a Meta Instant Form may be a technical requirement of the form platform. Providing contact information does not automatically mean that Life Quote Marketplace will use it for sales or promotional outreach.

We will only use your information for optional future updates, research opportunities, or early-access communications when you have indicated that you would like to receive them.

Survey participation

Completing a Life Quote Marketplace survey does not automatically enroll you in marketing communications.

Optional communications

If you affirmatively choose to receive communications, we may occasionally contact you about:

• Future consumer-research opportunities
• Platform-development updates
• Beta testing
• Early access to potential features
• Educational content
• Other information related to Life Quote Marketplace

Opting out

You may unsubscribe from optional email communications by using the unsubscribe instructions contained in an email or by contacting:

[email protected]

If text messaging is used in the future, you may opt out by replying “STOP,” unless a different opt-out instruction is provided.

Even after opting out of promotional communications, we may still respond to a direct inquiry you submitted or send a communication necessary to fulfill a request you made.

Life Quote Marketplace does not sell personal information for monetary compensation.

We may disclose personal information in the following limited circumstances:

Service providers

We may use third-party companies that provide services such as:

• Website hosting
• Form hosting
• Email delivery
• Customer relationship management
• Analytics
• Advertising measurement
• Data storage
• Cybersecurity
• Technical support

These providers may process information only as necessary to perform services for us and are expected to protect the information they process.

Legal requirements

We may disclose information when we reasonably believe disclosure is required to:

• Comply with applicable law or legal process.
• Respond to a lawful government request.
• Protect our rights, safety, property, or users.
• Investigate suspected fraud or misuse.
• Enforce applicable agreements or policies.

Business transfers

Information may be transferred as part of a merger, acquisition, financing, sale of assets, restructuring, or similar business transaction. Any successor would be expected to handle information in accordance with applicable law and the privacy commitments in effect at the time of transfer.

With your consent

We may share information for another purpose when you direct us to do so or provide consent.

Life Quote Marketplace may use Meta platforms, including Facebook and Instagram, to display advertisements and collect survey responses through Instant Forms.

When you interact with a form hosted by Meta, Meta may collect and process information under its own privacy policies and platform terms. Information you submit through the form may then be provided to Life Quote Marketplace.

Depending on the form settings and the information associated with your Meta account, certain fields may be prefilled by Meta. You are responsible for reviewing the information before submitting it.

We may also use GoHighLevel or another service provider to host webpages, store form submissions, manage contacts, or communicate with people who have requested information.

Third-party platforms operate independently from Life Quote Marketplace. We encourage you to review their privacy policies to understand their data practices.

Our website may use cookies, pixels, tags, web beacons, analytics tools, and similar technologies.

These technologies may help us:

• Operate and secure our website.
• Remember settings or preferences.
• Understand how visitors use our pages.
• Measure advertisement or campaign performance.
• Diagnose technical problems.
• Improve website content and usability.

Your browser may allow you to block or delete cookies. Disabling cookies may affect the availability or performance of certain website features.

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend on factors such as:

• The type of information collected.
• The purpose for which it was collected.
• Whether you requested deletion.
• Whether consent remains active.
• Legal, accounting, security, or recordkeeping requirements.
• The need to resolve disputes or enforce agreements.

When personal information is no longer reasonably needed, we may delete, anonymize, or securely isolate it from further active use.

Aggregated or de-identified research information may be retained for a longer period because it does not reasonably identify a particular individual.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure.

These safeguards may include:

• Password-protected systems
• Access limitations
• Secure hosting providers
• Encryption in transit when available
• Software and account security controls
• Periodic review of access and storage practices

However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure. You provide information electronically at your own risk.

Life Quote Marketplace is intended for adults and does not knowingly collect personal information from children under 18 years of age.

If we learn that personal information from a person under 18 has been collected, we will take reasonable steps to delete it.

A parent or legal guardian who believes a minor has submitted information may contact:

[email protected]

Depending on where you live and applicable law, you may have the right to:

• Request confirmation that we process information about you.
• Request access to personal information associated with you.
• Request correction of inaccurate information.
• Request deletion of personal information.
• Withdraw previously provided consent.
• Opt out of optional marketing communications.
• Request information about categories of information collected or disclosed.
• Request a portable copy of certain information when required by applicable law.
• Appeal certain decisions regarding a privacy request when required by applicable law.

Submitting a request

To submit a privacy request, email:

[email protected]

Please include “Privacy Request” in the subject line and explain the nature of your request.

We may need to verify your identity before completing a request. We will only request information reasonably necessary to confirm that the request relates to you.

Certain information may be exempt from access, correction, or deletion under applicable law. For example, we may retain information needed to comply with legal obligations, prevent fraud, resolve disputes, or protect legal rights.

Authorized agents

Where permitted by law, you may authorize another person to submit a request for you. We may require proof of the agent’s authority and may separately verify your identity.

Non-discrimination

We will not unlawfully discriminate against you for exercising an applicable privacy right.

Residents of certain states may have additional rights under applicable state privacy laws.

Depending on the law that applies, these rights may include the ability to request:

• The categories of personal information collected.
• The purposes for collecting or using the information.
• The categories of third parties receiving the information.
• Access to specific personal information.
• Correction or deletion.
• A portable copy of certain information.
• An opt-out from certain sales, sharing, targeted advertising, or profiling activities.

Sale of personal information

Life Quote Marketplace does not sell personal information for monetary compensation.

Sensitive information

Our consumer-research forms are not designed to collect sensitive information such as Social Security numbers, financial account credentials, precise medical records, biometric identifiers, or detailed health diagnoses.

California residents

California residents may have rights to request access, correction, deletion, and information regarding certain collection, disclosure, sale, or sharing practices, subject to applicable exceptions.

California residents may also have the right not to receive discriminatory treatment for exercising applicable privacy rights.

Other state residents

Residents of Colorado, Connecticut, Delaware, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Texas, Utah, Virginia, and other states with applicable comprehensive privacy laws may have additional rights, depending on whether the applicable law covers Life Quote Marketplace and the relevant data-processing activity.

Privacy laws and their applicability may change. We will evaluate verified requests based on the law in effect at the time we receive the request.

Some browsers and devices offer a “Do Not Track” setting or similar privacy signal.

Because there is not one universally accepted standard for responding to all browser-based tracking signals, our website may not respond to every such signal.

Where applicable law requires recognition of a particular browser-based opt-out signal, we will take reasonable steps to honor that requirement.

Our website or advertisements may contain links to websites, applications, or services operated by third parties.

Life Quote Marketplace is not responsible for the privacy practices, security, content, or operations of third-party websites or services. This Privacy Policy applies only to information processed by Life Quote Marketplace.

We encourage you to review the privacy policy of any third-party website or platform you use.

We may update this Privacy Policy periodically to reflect changes in our practices, services, technology, legal requirements, or business operations.

The revised version will be identified by the “Last updated” date at the top of this page and will become effective when posted unless otherwise stated.

We encourage you to review this page periodically to remain informed about how we handle information.